Shining Bear Designs: Wearable Teachings by Indigenous Designer Samantha Andreola

Shining Bear Designs is a unique Indigenous-owned apparel company based in Coquitlam, BC, on the traditional, ancestral, and unceded territory of the Kwikwetlem First Nation. Founded by Samantha, an Indigenous designer and Anishinaabe artist originally from Northern Ontario, the brand creates “Wearable Teachings“—handcrafted apparel that embodies the rich traditions and wisdom of Indigenous culture.

Wearable Teachings by an Indigenous Designer

Each piece from Shining Bear Designs is meticulously crafted in small batches, ensuring that no two items are alike. This approach reflects Samantha’s dedication to creating designs that inspire conversation about Indigenous culture and traditions. As an Indigenous designer, Samantha’s mission goes beyond fashion—it’s about fostering collaboration, cultural understanding, and reconciliation.

Collections That Celebrate Indigenous Heritage

Shining Bear Designs offers several distinctive collections, each with its own cultural significance:

  • Seven Sacred Laws: This collection features apparel inspired by the Seven Sacred Teachings, guiding principles that encourage love, respect, and humility. Each design represents one of these teachings, encouraging wearers to embody these values in their daily lives.
  • Smudge Collection: Honoring the practice of smudging, this collection promotes healing and spiritual cleansing. Popular items like the “Go Smudge Yourself” hoodies blend cultural significance with contemporary design.
  • Deadly Designs: A bold and vibrant collection that celebrates Indigenous identity and resilience through eye-catching graphics and statements.

Sustainability and Upcycling

As an Indigenous designer committed to environmental responsibility, Samantha incorporates sustainability into her business. Shining Bear Designs sources materials locally and offers an Upcycling Program, where customers can exchange gently used clothing for a discount on their next purchase. This initiative reduces waste while promoting sustainable practices within the community.

Indigenous Designer’s Personal Story

The name “Shining Bear Designs” holds deep personal meaning for Samantha. It honors her late brother, Ivan, whose spirit name, “Shining Bear,” inspired the creation of her first design, “Spirit of Courage.” The design—a bear on a black crewneck with “Courage when needed” written on the arm—was born out of her grief and desire to share the Seven Sacred Teachings. Samantha continues to smudge each piece before sending it into the world, infusing her work with positive energy and respect for her heritage.

Building a Movement

Samantha’s work as an Indigenous designer extends beyond apparel. Her platform promotes reconciliation and fosters cultural understanding by integrating traditional teachings into wearable art. She actively engages with the community through vendor markets, social media, and collaborations with organizations like Ninoshenh Counselling, which supports Indigenous women and children.

Explore This Indigenous Designer’s Apparel

By supporting Shining Bear Designs, customers not only acquire unique, culturally rich apparel but also contribute to a broader movement toward cultural restoration, reconciliation, and environmental sustainability. Samantha’s creations tell a story, inviting wearers to connect with Indigenous teachings and walk softly with Mother Earth.

Discover the collections and shop here.

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